JeannieBird Baking Company is a local small business on Main Street in my hometown, Westminster, Maryland, that prides itself on creating a sense of family through community. While their current branding holds personal significance within their story as a growing small business, it needed a little refresh since they have grown. Having eaten at JeannieBird since I was a child, my goal was to portray the feeling and experience when you are inside the cafe through a new branding system and micro-website.