Looking for something to do while your pasta is boiling? No worries, Barilla’s augmented reality experience has what you need. Just follow the directions on the back of your box to enter into a fun pasta cooking experience to pass the time! Share your pictures with your friends and before you know it, your pasta is ready to be drained.
Barilla x AR
Barilla x AR
Package Re-Design and AR Experience
Looking for something to do while your pasta is boiling? No worries, Barilla’s augmented reality experience has what you need. Just follow the directions on the back of your box to enter into a fun pasta cooking experience to pass the time! Share your pictures with your friends and before you know it, your pasta is ready to be drained.
Packaging Re-Design and AR Experience
Packaging
Packaging
Packaging Template
Packaging Template
Instructional Icons
Illustrations
Custom icon illustrations designed to expand upon Barilla's established visual language, guiding users through the interactive cooking experience .
AR Experience Video Promo
(use volume)
AR Experience Promo Video
(use volume)
How I got here
