American Ice Co. is a small coffee shop on Main Street in my hometown of Westminster, Maryland whose mission is to have their customers “Enter as strangers, leave as friends.” While their current branding reflects the character of their historic building and community pride, it has room to grow as the cafe has continued to evolve. Having spent countless mornings and afternoons there, my goal was to visually translate the warmth, social energy, and welcoming atmosphere American Ice Co. has on its guests!