Nibblish Blurb

How to create a visual identity that feels both quirky and luxurious, appealing to guests who are comfortable with messiness of ceramics as well as those who expect upscale elegancy.
A quirky, hands-on creativity and polished, luxury dining experience.
Welcoming guests who embrace messy, playful, experiences and attracts those who expect gourmet, sophisticated, and high-class atmosphere.

Nibblish

Barilla x AR

Package Re-Design and AR Experience

Looking for something to do while your pasta is boiling? No worries, Barilla’s augmented reality experience has what you need. Just follow the directions on the back of your box to enter into a fun pasta cooking experience to pass the time! Share your pictures with your friends and before you know it, your pasta is ready to be drained.

Hand Lettered Logotype, Branding, UX/UI

Branding

Concepting

The letter “i” based on the formation of pomegranates and the action of wedging clay .

The letter “I” and abbreviation “ish” based on the texture of clay slip and a plated sauce swipe.

Interface Elements

How I Got Here

Packaging

Template

Illustrations

Thinking process blurb

AR Experience

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